The Real Estate ProgramFor Companies

The Future of Employee Retention Starts at Home

CityWorth gives companies an all-in-one homeownership benefit, because employees who own stay 3x longer than those who rent.

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Join the Movement

Trusted by companies across the nation

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The Retention Factor

Renting Creates Mobility.
Homeownership Creates Stability.

Retention is often treated like an HR issue, a culture issue, or a compensation issue.

But one of the biggest factors is happening outside the workplace: housing stability.

CityWorth’s workforce studies have shown that renters stay an average of 2.3 years, while homeowners stay 6.9 years. When employees plant roots in a home, they’re more likely to build roots in their career.

CityWorth builds homeownership programs that make buying a home easier and more affordable for employees, helping companies strengthen retention while creating a more stable workforce, stronger families, and a healthier economy.

CityWorth Workforce Study

Average Employee Tenure

Renters2.3yrs
Homeowners6.9yrs

3x

Longer tenure for homeowners

Curious what 3x tenure looks like for your team?

We'll model the retention upside specific to your workforce — free.

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Employee Homeownership

A Homeownership Benefit Built for Today’s Workforce

Homeownership remains one of the best ways to build long-term wealth, security, and stability.

But for many employees, the path to buying a home feels confusing, complicated, and out of reach.

CityWorth helps employers give their people a clear path forward with education, coaching, savings, and an all-in-one team that makes homebuying easier and more affordable.

Company Homebuying Platform

A dedicated platform that helps employees start, track, and move through their homebuying journey.

Education & Coaching

Simple homebuying education and personalized guidance so employees know what to do next.

All-in-One Homebuying Team

Real estate, mortgage, and insurance support working together to save employees time and money.

Homebuying Rewards

Employees can earn credits and unlock thousands in savings as they move through the process.

Credit Support

Tools and guidance to help employees improve their credit and qualify for better options.

Gamified Experience

An engaging way for employees to take action, stay motivated, and make progress toward homeownership.

Everything employees need to make homeownership feel possible, practical, and within reach.

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How It Works

How CityWorth Works

Launch a homeownership program with data-backed insights, employee engagement, and measurable results.

Step 01 · Insights

Start With a Homeownership Report

A retention analysis that shows the median tenure of homeowners vs. renters in your org, plus key affordability and ROI insights.

Step 02 · Launch

Launch Your Company Platform

Roll out a branded homebuying platform with quarterly mail, webinars, and email nurturing.

Step 03 · Engage

Employees Start Their Journey

Education, coaching, rewards, and an all-in-one team guide every employee forward.

Step 04 · Measure

Track the Impact Over Time

See engagement, homeownership progress, and retention impact across your workforce.

Free For Any Company

How Much Is Renting Costing Your Company?

Get a complimentary retention analysis showing the difference in average tenure between your homeowners and renters — plus a projected ROI if a homeownership benefit were rolled out.

No charge. No commitment. Delivered within one business day.

Or Book a 15-Min Call

Takes 60 seconds · Free for HR / People leaders

Retention Programs

Every CityWorth partnership starts with our Base Retention program. Add deeper layers when you’re ready to invest in keeping your people.

Included with every partnership
FOUNDATION

Base Retention Program

The foundation program that introduces homeownership support and gives employees the tools and guidance needed to prepare for purchasing a home. Every CityWorth client starts here.

Homebuyer educationHomebuying rewardsCredit guidanceBranded portal
Optional Add-Ons

For companies moving part of their recruiting budget into retention. Stack these on top of Base for deeper impact.

COMPANY-WIDE
+

Premium Retention

Down payment assistance available for all full-time employees who qualify. Layered on top of Base Retention.

$5,000 – $15,000 typical
STRATEGIC
+

Executive Retention

Targeted down payment assistance used to retain key employees and leadership. Layered on top of Base Retention.

$15,000 – $50,000 typical

Not sure which program fits your team? A 15-minute call with a CityWorth advisor will tell you.

Book a 15-Min Call
Family with keys to new home
Roots Planted
Stability that lasts

Stable Employees Build a Stronger Company

Employees who own stay 3x longer than renters. CityWorth helps your people build stability through homeownership, leading to stronger families, longer careers, and a stronger company.

When employees plant roots, companies grow stronger.

3x

Longer tenure for homeowners

43x

Wealthier than renters

Or book a call

Simple 5-Step Process For Employees

1

Education

Financial literacy and homebuying workshops

2

Financial Review

Personalized assessment and planning

3

Pre-Approval

Streamlined mortgage qualification

4

Home Search

Search, negotiation, and making an offer

5

Closing

Seamless transaction to ownership

Give your team a partner that walks them through every step.

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The Full CityWorth Suite

More Than a Homebuying Platform

CityWorth starts by helping employees reach homeownership, but our real estate solutions go further.

From employee relocation and real estate investing to commercial leasing and company expansion, CityWorth gives companies and their people one trusted place for real estate support.

Because when real estate decisions get easier, employees and companies move forward with more confidence.

Turn Employee Stability Into Your Competitive Advantage

CityWorth helps companies use homeownership as an employee benefit to improve retention, strengthen culture, and help employees build a better future.

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